Who I Work With
Who I Work With
Built for building materials leaders who need senior marketing direction
Six Tides works best with owners and leadership teams at building materials suppliers and contractors who need sharper strategy, clearer priorities, and experienced marketing leadership without adding a full-time executive.
Best Fit
The kinds of businesses I help most
This work is designed for B2C building materials companies that have real growth opportunity but need stronger marketing leadership to turn it into consistent results.
Where It Fits
Common situations where this model works
Most clients come in with a capable business, a real market opportunity, and a sense that marketing should be doing more than it is today.
You need leadership, not more vendors
You already have people or partners doing pieces of the work, but no one is setting direction, aligning priorities, and making the whole system work together.
You are investing without clarity
You are spending on web, content, paid media, or sales support but cannot clearly see what is working, what should stop, and what deserves more focus.
You are preparing for the next stage
You want to enter new markets, support dealers, sharpen your ideal customer profile, or build a stronger growth plan before problems compound.
You need embedded partnership
You want someone who can think like a marketing leader inside the business, not an outside agency selling deliverables from a distance.
Not a Fit
Who this is not for
Six Tides is not built for every business. The work is most effective when leadership values strategy, wants honest guidance, and is ready to make better marketing decisions.
Not for companies chasing quick fixes
If you want random tactics, vanity metrics, or a steady stream of marketing activity without strategic discipline, this will not be the right fit.
Not for teams avoiding change
If the business is unwilling to clarify priorities, improve alignment, or act on what the market is saying, outside leadership will not solve the core issue.